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Sick of the Same Old Social Media Case Studies? Too Bad.
Sick of the Same Old Social Media Case Studies? Too Bad. Are you tired of the same old social media case studies? The United Breaks Guitars, the Dell Hells, the @ComcastCares? It’s a common complaint I...
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Should Social Media Marketers Give Away the Good Stuff or Get Ripped Off?
Should Social Media Marketers Give Away the Good Stuff or Get Ripped Off? I’ve gotten burned by being a little too optimistic and open at times, especially now that I’ve been in the social media...
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Five Universal Truths of Social Media for Business
Five Universal Truths of Social Media for Business Despite what we may think about the power of social media, there are still plenty of business owners and corporate executives who dismiss it with a...
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Calling ‘Bullshit’ On Four Social Media Myths
Calling ‘Bullshit’ On Four Social Media Myths There are days I just want to shout at somebody for all the misinformation I hear about social media. I hear all these myths and bad information being...
View ArticleMusicians, Promote Yourself on Social Media
Musicians, Promote Yourself on Social Media Cody Miller is Pro Blog Service’s intern. He’s also a musician, and a budding social media user. So we asked him to write a blog post for musicians on...
View ArticleBad Idea: Companies Quit Blogging to Go With Facebook
Bad Idea: Companies Quit Blogging to Go With Facebook The number of companies that maintain blogs dropped by nearly 25% from 2010 to 2011. That’s not a very smart move. But it’s a growing trend....
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One More Reminder Why You Shouldn’t Put Your Eggs in Facebook’s Basket
One More Reminder Why You Shouldn’t Put Your Eggs in Facebook’s Basket Michael Koploy, an ERP analyst for SoftwareAdvice.com, wrote an interesting article — Adding a Pinterest-Twist to Fix Facebook...
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Keep Calling It Social Media ROI: A Response to Copyblogger
Keep Calling It Social Media ROI: A Response to Copyblogger I hate it when people try to change the name of a well-known concept, just because they don’t think it accurately describes what that thing...
View Article“Write Good Content” is a Stupid Strategy
“Write Good Content” is a Stupid Strategy It doesn’t matter which article on “Five Pieces of Blogging Advice You Need RIGHT NOW” you read, including mine, they all have the same tired cliché: Write...
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Maybe Social Media Marketing SHOULD Replace Traditional Marketing
Maybe Social Media Marketing SHOULD Replace Traditional Marketing Whenever I give a talk on social media marketing, I always point out, “we don’t actually recommend that you replace traditional...
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What We Can Learn About Social Media Marketing from The Onion
What We Can Learn About Social Media Marketing from The Onion It was a rather shocking tweet. Someone who was in charge of The Onion’s Twitter account basically called 9-year-old actress and Oscar...
View ArticleWhere Should Social Media Live? Marketing, That’s Where
Where Should Social Media Live? Marketing, That’s Where Amber Naslund recently commented on a post of mine, and said: As social business becomes more the MO instead of just “doing social media”, we...
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My Social Media and Content Marketing Predictions for 2014
It’s the annual end-of-year-what’s-happening-next-year prediction time, something I have proved to be very bad at ever since 1997, when I got pissed at the Indianapolis Colts for cutting quarterback...
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Will You Survive The Content Shock?
We’re about to be deluged with a flood of content of Noah-esque proportions that could get so bad, we may have to actually pay people just to read our work. At least that’s what Mark Schaefer is...
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Will You Survive the Content Shock?
Will You Survive the Content Shock?We’re about to be deluged with a flood of content of Noah-esque proportions that could get so bad, we may have to actually pay people just to read our work. At least...
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The Legend of John Henry Versus the Steam-Powered Content Driver
The Legend of John Henry Versus the Steam-Powered Content DriverAccording to legend, John Henry was a steel drivin’ man, digging tunnels in the mountains in West Virginia. He was the best there was. He...
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Calling ‘Bullshit’ On Four Social Media Myths
There are days I just want to shout at somebody for all the misinformation I hear about social media. I hear all these myths and bad information being passed around the business community, because some...
View ArticleClik here to view.
Will You Survive The Content Shock?
We’re about to be deluged with a flood of content of Noah-esque proportions that could get so bad, we may have to actually pay people just to read our work. At least that’s what Mark Schaefer is...
View ArticleClik here to view.
Will You Survive the Content Shock?
We’re about to be deluged with a flood of content of Noah-esque proportions that could get so bad, we may have to actually pay people just to read our work. At least that’s what Mark Schaefer is...
View ArticleClik here to view.
The Legend of John Henry Versus the Steam-Powered Content Driver
According to legend, John Henry was a steel drivin’ man, digging tunnels in the mountains in West Virginia. He was the best there was. He would rear back with his hammer until it touched his heels, and...
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